ICONIC COTTON JEANS BY LEVI'S
The 501® Originals with their classic straight leg and their unmistakable style are a true benchmark for all jeans in the world. To this day they have never gone out of fashion. And they never will. The perfect lived-in look, this garment has been aged for an authentic vintage look and lived-in style. The waist is regular with button and zip fastening and belt loops.
CHARACTERISTICS
THE BRAND
In 1852 Levi Strauss, an immigrant from Bavaria, opened a haberdashery business in San Francisco, at the height of the California Gold Rush. His day-to-day business enabled him to identify a need among local workers: garments that could withstand anything. Together with tailor Jacob Davis he had the intuition to combine copper rivet reinforcements and an extremely tough fabric, denim: thus in 1873 the first work suit to the waist was born. Today we call that garment "blue jeans."